336 Performance Marketing jobs in Egypt

• Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results

• Job Responsibilities

• Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, .)

• Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms
• Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization
• Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals
• Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly
• Manage media buying budgets effectively, ensuring optimal allocation of resources across channels
• Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance

Requirements

• Bachelor's degree in Marketing or related field is preferred
• Minimum of 3-5 years of experience in performance marketing, with a focus on media buying
• Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads)
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team
• Detail-oriented with a commitment to quality and accuracy
• Self-motivated with the ability to work independently and take initiative
• Excellent written and spoken English and Arabic

Company Description

Homix is a dynamic ecommerce platform specializing in home furniture, home décor, lighting, and home supplies. The platform is designed to create a visualized community for shoppers, offering a unique and engaging shopping experience. Homix aims to blend quality products with exceptional customer service to meet the diverse needs of its customers.

Role Description

This is a full-time on-site role for a Senior Performance Marketing professional, located in Qesm El Maadi. The individual will be responsible for developing and implementing marketing strategies, conducting market research, and driving sales growth. Day-to-day tasks include analyzing marketing performance metrics, optimizing advertising campaigns, managing customer relationships, and ensuring alignment with overall business goals.

Qualifications

• Strong Communication and Customer Service skills
• Experience in Market Research and Sales
• Proficiency in developing and implementing Marketing Strategies
• Excellent analytical and problem-solving skills
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the ecommerce industry is a plus
• Proven ability to work effectively in a team-oriented environment

We're Hiring: Performance Marketing Specialist

Are you passionate about data-driven marketing and delivering measurable results?

Join our dynamic team as a Performance Marketing Specialist and help us grow our brand through smart, ROI-focused campaigns

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across channels (Google Ads, Facebook Ads, LinkedIn, etc.)

Analyze campaign performance and adjust strategies to maximize ROI

Manage budgets effectively to achieve KPIs and business goals

Conduct A/B testing and conversion rate optimization

Collaborate with content and creative teams to produce compelling ads

Prepare detailed performance reports for stakeholders

Requirements:

Proven experience (2+ years) in performance/digital marketing

Expertise in Google Ads, Facebook Ads Manager, and analytics tools

Strong analytical skills and data-driven mindset

Knowledge of SEO, SEM, and paid social media campaigns

Excellent communication and project management skills

Bachelor's degree in Marketing, Business, or related field preferred

Ability to work in a fast-paced, results-oriented environment

What We Offer:

Competitive salary + performance bonuses

Opportunity to work with a leading education and training company

Continuous learning and professional development

Friendly, collaborative work culture

Location: Dokki, Giza

Apply Now

Send your CV to:

Subject: Performance Marketing Specialist

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are looking for a performance marketing Specialist to join our growing and award-winning team to work on some of the region's most exciting brands.

Requirements

Job Responsibilities:

• Strategize, create, monitor, maintain, and optimize the high volume of campaigns across Google AdWords, Facebook Ads Manager, and other third-party digital media outlets.
• Oversee growth in performance. Manage campaigns to meet client's ROI goals and respond in a rapid manner to optimization suggestions from digital strategists.
• Solid knowledge of Google ads campaign types.
• Continuous analysis of performance and reporting on digital campaigns.
• Efficient management of budgets across all engines and campaigns.
• Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.
• Report on key performance indicators and lead generation initiatives, calculate Cost Per Lead, project spend, adjust to demand and seasonality.

Skills Required:

• Minimum 2 years of relevant experience
• Marketing and Advertising background is a big plus
• Experience in Google AdWords, Google AdWords Editor, Google Analytics.
• Keyword research, campaign buildout, ad creation, A/B copy testing, and extensive bid management and lead generation experience.
• Vast experience in the Google Content Network and with overall Display Advertising.
• Knowledge and experience in retargeting/remarketing.

Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.

Job Description:

We are looking for a highly skilled Performance Marketing Specialist – B2B with a strong marketing mindset to join our team. The ideal candidate will be responsible for planning and managing paid marketing campaigns across platforms such as LinkedIn, Google Ads, Meta, and others, with a focus on lead generation and measurable business impact.

Responsibilities:

·   Plan and execute performance-driven B2B campaigns across LinkedIn and Google Ads.

·   Optimize campaigns to achieve KPIs such as CPL, MQLs, and ROAS.

·   Monitor campaign performance and analyze data to provide actionable insights.

·   Collaborate with marketing, design, and analytics teams to ensure alignment with business goals.

·   Implement targeting strategies to effectively reach B2B audience segments.

·   Utilize platforms such as Google Analytics, Looker, Zapier, and GTM to measure and report performance.

·   Stay up-to-date with trends in B2B digital advertising and performance marketing.

Requirements:

·   Proven experience in performance marketing with a focus on B2B.

·   Hands-on experience with LinkedIn, Google Ads, and Meta campaigns.

·   Strong analytical skills and data interpretation capabilities.

·   Solid understanding of campaign KPIs and performance metrics.

·   Experience using tools like Google Analytics, Looker, Zapier, and GTM.

·   Strategic thinking with the ability to manage execution efficiently.

Excellent communication and teamwork skills.

Apply now

About the Company
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About The Team
We are looking for a Manager Performance Marketing to join our world class growth-marketing team to champion marketing excellence with a paid media focus. You will be responsible for an oversight of Careem's acquisition strategies. You will ensure quality and develop best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic and Video.

Careem is data and performance driven, and we want someone who can demonstrate innovation across performance marketing and data analytics. You will have come from a pure performance marketing background with a clear connection to data.

What You'll Do

• Responsible for the oversight of Careem's digital performance marketing
• Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner
• Ensures that business issues are dealt with in an efficient manner
• Oversees the implementations of all channels
• Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic and Video.
• Demonstrate innovation across performance marketing and data analytics
• Build and manage close working relationships with internal digital strategy planners and media partners
• Set annual media strategy for all categories, lead on account development plans to maximize long-term performance and growth of platform overall

What You'll Need

• Extensive PPC & Data-Driven Digital Strategy experience
• Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
• Understanding of attribution and experience working with MMPs like Adjust
• Understanding of looker studio or any other dashboarding tools
• Previous experience with optimizing App campaigns
• Experience with the automation of tasks, this is something you will be encouraged to do.
• Devising and developing strategies, proposals & pitching to the business

The Role
The Senior Performance Marketing role is crucial in scaling our user base and optimizing our marketing spend. Will lead the planning, execution, and optimization of all performance marketing campaigns, ensuring maximum ROI and sustainable growth. This role requires a strategic thinker with hands-on experience in a fast-paced startup environment and a deep understanding of Egyptian and the GCC market.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across various channels (e.g., Google Ads, Meta Ads, LinkedIn Ads,, SnapChat, and Tiktok, affiliate marketing).
• Define clear KPIs, set ambitious targets, and forecast performance to align with overall business objectives.
• Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends in the online recruitment space.
• Manage significant marketing budgets, ensuring efficient allocation and optimal performance across all campaigns.
• Lead the end-to-end execution of paid acquisition campaigns, from keyword research and audience targeting to ad copy creation and landing page optimization.
• Continuously monitor, analyze, and optimize campaign performance using data-driven insights to improve conversion rates, reduce CAC (Customer Acquisition Cost), and increase LTV (Lifetime Value).
• Implement A/B testing frameworks for ad creatives, landing pages, and audience segments to drive continuous improvement.
• Utilize advanced analytics tools (e.g., Google Analytics, CRM data, attribution models) to track, measure, and report on campaign performance.
• Provide regular, insightful reports to senior management on key metrics, trends, and recommendations for future strategies.
• Develop and maintain dashboards to visualize performance data and facilitate real-time decision-making.
• Building and utilizing UTM parameters to track campaign performance and measure ROI.
• Work closely with product, engineering, sales, and content teams to ensure a cohesive user journey and optimize conversion funnels.
• Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
• Stay informed about product updates and features to leverage them in marketing campaigns effectively.

Requirements

• 5+ years of hands-on experience in performance marketing, with a strong track record of driving measurable results.
• Proven experience working within tech startups or fast-paced, agile environments, demonstrating adaptability and a growth mindset.
• Extensive experience in the GCC market is essential, with a deep understanding of regional consumer behavior, cultural nuances, and market dynamics.
• Expert-level proficiency in managing and optimizing campaigns across major ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads).
• Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Proficiency with analytics and attribution tools (e.g., Google Analytics, Mixpanel, AppsFlyer, Adjust, Google Data Studio).
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Proven experience in building and optimizing landing pages to drive conversions and ensure accurate tracking of user behavior and campaign performance.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a cross-functional team.
• Bachelor's degree in Marketing, Business, or a related field.
• Fluency in English is required.
• Experience in the online recruitment or HR tech industry.
• Familiar with emerging AI tools for generating ad copy and video content.
• Familiarity with SEO and content marketing principles.
• Experience with marketing automation platforms.
• Proficiency in Arabic.

Job Description:

We are hiring a Performance Marketing Specialist to manage user acquisition campaigns across platforms including Facebook, Instagram, TikTok, Snapchat, Google Ads, and more. The ideal candidate will have a strong understanding of mobile marketing and a performance-focused mindset.

Responsibilities:

· Develop and manage paid campaigns aimed at driving app installs and engagement.

· Optimize campaigns across Meta, Google Ads, TikTok, and Snapchat to achieve CPI and ROAS goals.

· Track and analyze performance data to identify trends and areas for improvement.

· Work closely with creative and marketing teams to align campaign objectives and messaging.

· Implement effective targeting and segmentation strategies for mobile audiences.

· Use Google Analytics, Looker, Zapier, and GTM to measure and report campaign results.

· Stay informed on industry best practices and trends in mobile performance marketing.

Requirements:

· Experience in managing mobile app marketing campaigns.

· In-depth knowledge of Meta, Google Ads, Snapchat,Linkedin and TikTok ad platforms.

· Strong analytical skills with a focus on performance metrics like CPI and ROAS.

· Proficiency in tools like Google Analytics, Looker, Zapier, and GTM.

· Ability to collaborate across teams and manage multiple campaigns.

· Creative thinking and data-driven decision-making.

Apply now

We are looking for a Performance Marketing Specialist with a big appetite to learn, to join SEOUDI's Marketing in-house team and help us develop and support digital transformation strategies for the grocery industry diverse categories and products. The selected candidate will be responsible for managing performance marketing campaigns for diverse objectives of business with a big focus on new customer acquisition. Candidates should demonstrate expertise in advertising management skills, campaign and data analysis as well as Technical/Media tools implementations.

Responsibilities:

• Plan, execute and optimize all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, email Marketing, etc.
• Work on budget allocations /Media Plans to reach maximum KPI keeping the CAC (Customer Acquisition Cost) at the optimum level.
• Work closely with the E-Commerce team internally on setting the overall year KPI of NCA (New Customer Acquisition) and measure Month-over-month achievements VS overall all KPIs.
• Set the customers' clusters with the Data analyst to design retention and acquisition offerings.
• Set and track the cohorts and goals on Google Analytics 4 ensuring all is implemented and ensuring low discrepancy rates.
• Monitor and track SEO strategies with Developers and SEO specialist ensuring all recommendations are implemented and analyze data to ensure enhancements and impact on the customer experience as well as ranking in the E-commerce and grocery retail industry.
• Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS, ROI and KPIs).
• Identify trends and insights and optimize spending and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Requirements:

• Bachelor's degree (or higher) in any related field with a strong quantitative background.
• Proven working experience in digital marketing (Min 3 years), and extensive experience in managing in-house digital performance marketing at e-commerce retail industry.
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Tiktok and Email marketing
• Have experience in managing Ad Networks for acquisition campaigns.
• Have a well understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
• Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Kochava, Appsflyer) for campaign set-up and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Have a good understanding of mobile attribution tools (e.g. Appsflyer and Kochava).
• Have a good understanding and usage of Personalization and engagement marketing AI Generative tools (e.g. CleverTap and MoEngage).
• Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
• Have an extensive understanding of Google Analytics.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurements.
• Being able to generate meaningful reports using tools such as Google Data Studio.
• Experience in handling programming ad, buying would be a plus.