5 Market Strategy jobs in Egypt

Key Responsibilities :

• Develop and implement comprehensive marketing strategies that drive brand growth and market expansion for premium products and services.
• Conduct in-depth market research, analyze trends, and identify target audiences to inform data-driven strategies.
• Create strategic marketing roadmaps that align with business objectives and position the brand competitively across B2C and B2B markets.
• Partner with cross-functional teams—including creatives, product, sales, and factories—to ensure strategies translate into effective campaigns and measurable outcomes.
• Provide strategic guidance on campaign development, product launches, and brand-building initiatives tailored to musicians, integrators, and broader customer segments.
• Evaluate and measure the effectiveness of marketing initiatives, adjusting strategies to optimize ROI and market penetration.

Experience:

• 5–8 years of experience in strategic marketing, preferably in Egypt, with a proven track record in developing and executing marketing strategies for premium products/services.
• Industry experience with: Strategic marketing in audio, tech, or design-driven sectors.
• Lifestyle brands (fashion, furniture, upscale F&B) or boutique studios with a design-led focus.
• 360° campaign strategy and execution.

Skills:

• Strong expertise in B2C and B2B market strategy development.
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent collaboration skills to align creatives, sales, and production teams under one strategic vision.
• Highly organized, detail-oriented, and strategy-focused.
• Languages: Fluent in English and Arabic, with the ability to shape authentic, premium narratives.

Role Description

This is a full-time on-site role for RTM Specialist with expertise in Sales Applications, ArcGIS, and Sales Buzz. The role is central to driving route-to-market excellence, optimizing sales territories, and ensuring efficient execution of sales strategies through data-driven planning.

Key Responsibilities

• Route Optimization & Sales Planning: Design, implement, and monitor RTM strategies using ArcGIS and Sales Buzz to improve sales coverage and reduce operational inefficiencies.
• Handheld Systems Administration: Manage handheld devices and sales applications, ensuring smooth operation, accurate data capture, and user support.
• Territory & Coverage Design: Build and maintain sales territories leveraging GIS insights to align with business priorities.
• Data Analysis & Insights: Analyze spatial and sales data to identify gaps, opportunities, and actionable improvements.
• System Integration & Support: Collaborate with IT, Sales, and Marketing teams to ensure seamless integration of handheld solutions and sales planning tools.
• Training & Enablement: Support and train field sales teams in effective use of handheld systems, dashboards, and route planning.
• Cross-Functional Collaboration: Work closely with sales, distribution, and logistics teams to implement RTM strategies.
• Database Accuracy: Maintain up-to-date databases of customers, outlets, and delivery points for reliable planning.
• Market Gap Identification: Identify market gaps and recommend adjustments or new routes to improve product availability.
• Tool & Model Development: Support the rollout of new RTM tools and models, aligning with changing food & beverage industry dynamics.
• Market Audits & Promotions: Perform market audits and execute cooler/ panners / promotions with customers to enhance visibility and sales execution.

? Requirements

• Bachelor s degree in GIS, Geography, Business, or related field.
• Proven hands-on experience as an RTM Specialist with strong skills in Handheld Administration, ArcGIS, and Sales Buzz.
• Minimum 2 3 years in route-to-market, sales operations, or GIS planning.
• Strong analytical mindset with the ability to translate data into business impact.
• Excellent communication skills and ability to work cross-functionally with sales, marketing, and operations.
• Problem-solver with attention to detail and passion for driving efficiency.
• Proven experience with GIS tools and spatial analysis for sales optimization.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent communication and presentation skills for cross-functional collaboration.
• Demonstrated ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite and data visualization tools.
• Experience working in the FMCG or beverage industry is a plus.

Job Purpose:
 To ensure a detailed product demand forecast at SKU level for assigned portfolio on a 36-month rolling horizon, and through detailed analysis and review ensuring the accuracy of the forecast is improved on a continual basis

Align and work with Commercial and Finance stakeholders to ensure the Demand and Financial operating plans are aligned on an ongoing basis

n collaboration with Above Market Planning team, ensure best in class supply performance to the Egypt business enabling growth and supply continuity

rive and embed Demand Planning best practice and process improvement in areas such as statistical forecasting leveraging SAP IBP, use of market intelligence, excellence in Sales and Operations Planning, proactive inventory management and obsolescence mitigation

Key Accountabilities
Demand Planning:

• To execute a collaborative process with the local teams in all activities surrounding generation of both short-term and long-term demand forecast.
• Review, consolidate and submit a monthly forecast (36-month forward looking) in SAP IBP for private market and institutional demand segments in-line with defined planning timelines.
• Optimize forecast accuracy both at the detail and aggregate level ensuring use of all available market intelligence (e.g. market trends, promotional activity, brand forecast review process), and fully leverage the FERCA process for root cause evaluation and exception management.
• Proactively manage in-market sales in collaboration with commercial colleagues and conduct IMS/TMS conversions for budgeting and forecasting purposes.
• Work in close collaboration with Commercial and Finance teams to ensure robust and ongoing reconciliation and alignment between the Operational forecast and Financial Planning process, in particular to support Op Plan and Latest Estimate updates.
• Orchestrate and facilitate key forums to support demand plan generation including BFR meetings, Market S&OP, product change management and new product launch meetings, regulatory submission reviews as needed.
• Proactively work with the Above Market Planners (AMP) to maintain correct master data, ensuring all supply chain agreements correctly reflect market requirements and ensuring all relevant SKUs are appropriately maintained in the demand planning system.
• Ensure timely adherence to the demand planning standard work calendar and embed IMEx (Integrated Manufacturing Excellence) standard and improvement processes.

Supply Assurance

• Work in close collaboration with AMP team ensuring the appropriate replenishment plans and inventory management for the market (incl. ELC and in transit inventories). Ensuring optimal inventory according to agreed distributor inventory requirements and / or planning parameters for Pfizer in – market inventory.
• Review and endorse supply chain agreements and all parameters therein in close collaboration with Above Market Planning (AMP) team.
• Work closely with AMP team in managing aging inventory and work with Commercial, Finance and Regulatory colleagues to develop mitigation plans to minimize obsolescence risk.
• Identify with AMP team root causes for supply/ obsolescence issues to ensure that corrective actions are put in place and embedded across the organization.
• Validate with AMP team the monthly supply plan that supports the business forecast considering lead time, safety stocks and shelf life requirements.
• Proactively manage the impact of supply issues, coordinating with and escalating to AMP, to ensure timely resolution and proper communication with all stakeholders.
• Proactively communicate to AMP team on market intelligence and dynamics affecting supply planning and work closely with AMP colleagues to generate appropriate Supply Alerts as and when needed to inform stakeholders of potential supply interruption.

Logistics & Order Management

• Monitor logistics operations for products supplied to assigned markets. (trigger allocation of goods, request pro-forma invoice issuance, validation of pro-forma invoices, monitoring payments, etc.
• Contribute to the weekly financial period estimate reporting process.

Other key SC process accountabilities: Demand Planning process

• Accountable to ensure the alignment and consistency of demand planning practice for assigned markets in accordance with the standard Demand Planning Calendar.
• Drive adherence to all aspects of Market Excellence demand planning capabilities, maintaining target maturity levels.
• Actively engage and contribute in regional demand planning COPs (community of practice) and share bestpractices across markets as appropriate.

PCM – Product Change Management

• Responsible for the planning and coordination of product source changes, new product launches, loss of exclusivity, artwork changes and registration timelines with AMP team, regulatory, sales and marketing departments.
• Ensure that supply plans proposed by AMP are aligned with registrations and regulatory changes.
• Work in close collaboration with AMP planners to ensure all proposed PNS changes, localization projects and future business development projects are aligned with business and operational planning processes.

Sales & Operations Planning (S&OP)

• Drive monthly market S&OP process with cross functional participation from Business Units, Regulatory, Finance, Sales, Marketing with the objective of improving/optimizing supply chain operations and meeting financial targets.
• Ensure appropriate demand and supply balancing, providing updates on identified gaps, defining and presenting mitigation plans to all key stakeholders for support and endorsement as required.
• Sales Operations accountability for distributor inventory management (and/ or Pfizer owned inventory as appropriate) and replenishment in accordance with agreed contractual conditions, in close collaboration with AMP team, commercial and customer service team.
• Continuous development and improvement of the Pre-S&OP and Executive S&OP templates to accommodate new business needs and market requirements.

Operational Excellence

• Drive ongoing process improvement & efficiency of the work flow of all supply chain operations through strategic thinking and collaboration.
• Lead key supply planning and inventory management related projects with OPEX approach and optimal use of DMAIC methodology.

People

Close coordination/communication between different internal/external stakeholders.

Job Specific technical/Functional/Professional Competencies:

• Strong supply chain management skills including: forecasting, supply planning, inventory management, international trade (import, export, customs)
• Knowledge of the Pharmaceutical industry and healthcare environment preferred.
• Proven ability to work in a complex matrix organization with issue resolution skills.
• Communication & Influence – strong interpersonal skills required to interact with various levels of management to deliver required outcomes.
• Business Acumen – is knowledgeable about the pharmaceutical industry and healthcare environment and key factors to business success.
• Strategic thinker.
• Project Management skills – to manage multiple projects and competing priorities.
• Strong data analysis and PC skills are required.
• Solution-oriented and problem-solving mindset.

Experience And Knowledge

• 5+ years' experience in similar roles in supply chain in a multinational organization and/ or pharmaceutical industry is required
• Bachelor's degree required - preferably in Business Administration, Operations Management, Supply Chain or Logistics Management

MBA degree is an advantage

• Logistics/ Supply Chain qualification preferred
• Incumbent must be fluent both written and verbally in English and regional/local language is preferable

Job Dimensions
Geographic Scope - ELI markets with focus on Levant markets

Number of associates (direct reports) - N/A

Financial responsibility - High

Impact on the Organization/Business - High

Supporting revenue - Significant: revenue, working capital, customer satisfaction

Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Logistics & Supply Chain Mgmt

Key Responsibilities:

• Develop and implement effective marketing strategies to achieve business objectives and increase brand awareness.

• Conduct market research, competitive analysis, and audience insights to identify opportunities and inform decision-making.

• Collaborate with cross-functional teams (digital marketing, sales, product, creative) to align marketing efforts with overall business goals.

• Monitor and analyze campaign performance metrics, preparing reports and recommendations for optimization.

• Identify and test new growth opportunities across channels (digital, offline, partnerships, events, etc.).

• Stay up to date with industry trends, consumer behavior, and emerging marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's is a plus).

• Proven experience (1–3years) in marketing strategy, brand management, or a related field.

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent communication and presentation skills.

• Creative thinking with a results-driven mindset.

• Experience with digital marketing tools, and analytics platforms is preferred.