2 Strategic Marketing jobs in Egypt

Market Research Analyst

Cairo, Al Qahirah DigiSay

Posted today

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Job Description

**About the Market Research Analyst position**:
We are looking for a Market Research Analyst with an eye for detail and methodical style, to survey customer preferences and other data as customers make product design decisions, pricing decisions, and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends, data, strategies, and competition. Their aim from this analysis will be to increase competition.

**Market Research Analyst responsibilities are**:

- Collection of data on consumers, competitors and marketplace
- Consolidation of information into actionable items, including reports and presentations
- Clear understanding of business objectives
- Design surveys to discover prospective customers' preferences
- Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.
- Perform valid and reliable market research SWOT analysis
- Interpret data
- Formulate reports
- Make recommendations
- Catalogue market research findings in databases
- Provide competitive analysis on the market offerings of various companies, identify market trends, pricing/business models, sales and methods of operation of companies.
- Evaluate releases to ensure correctness of program methodology, ket data, and angle of release.
- Be well informed on trends of market, other party research, and ensure implementation of best practices.

**Market Research Analyst requirements are**:

- Proven experience in the field of market research
- Ability to multitask
- Ability to interpret large amounts of data
- Excellent communication and presentation skills
- Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Acumen of web analytics, search engines, and business research tools.
- Familiarity with CRM programs
- Working knowledge of methods of data collection (polls, focus groups, surveys etc)
- Data warehousing, modeling, and mining knowledge at a working level or above
- Great analytical and critical thinking skills
- BS degree in Statistics, Marketing or related field
This advertiser has chosen not to accept applicants from your region.

Market Research Specialist

L&V Elite

Posted today

Job Viewed

Tap Again To Close

Job Description

**Responsibilities**:

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification in collaboration with content creator
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Enhance the company’s voice and presence through online and offline channels

**Requirements and Skills**:

- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys)
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
- Previous experience, familiarity, or interest in the interior design / construction field is a plus
This advertiser has chosen not to accept applicants from your region.
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